Soda Health

| ‘SȰ-dah helth |

Soda Health is a healthcare technology company focused on building solutions which eliminate health inequities and create a healthier America. Social Determinants of Health (SDOH) have a major impact on health and wellbeing, as well as the cost of care. Our mission is so important, we found a way to work SDOH into our company name.

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We believe in a relentless focus on solutions which address social determinants of health.

Where people live, learn, work and play affects a wide range of health risks and outcomes. Creating health equity begins with addressing each of these basic needs.

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We believe personalized relationships foster better health outcomes. 

Health care shouldn’t be transactional.  Sustained engagement occurs when the consumer is presented with something relevant (has high perceived value), timely, and is personalized in a way that creates urgency for action.

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Our never-ending quest for expanding and deepening market insights yields better incentives for consumers and better performance for our customers.

We commit to delighting everyone we touch; that begins with an ever-expanding set of insights that creates the next best action for consumers and quantitative ROI for health plans, employers and non-governmental organizations.

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Good enough is never good enough. 

We are driven to continuously innovate – in our products, operating model and the experience we provide our customers.  No matter the metric, we won’t relent until we remove the friction between our customers and the resources needed for their beneficiaries to achieve better health.

Who We Are

Our expertise in healthcare, retail and consumer experience provides us with the foundation for creating easy-to-use solutions with an experience which moves beyond transactional relationships to sustained engagement and overall health improvement.

A social worker by trade, Robby has eagerly awaited the opportunity to eliminate health inequities in a broad and meaningful way.

During his eight years at Walmart, his accomplishments include authoring Walmart's health incentive and payments strategy, leading M&A activities across consumer health and integrating the latest in artificial intelligence techniques.

Robby has a Bachelor of Social Work, Master of Science in management information systems and MBA from the University of Alabama and a Master of Social Work from Columbia University.  

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Daryl joins Soda Health from Walmart, where he was Chief Growth Officer for Health and Wellness.

A nearly 30 year career in health care has included Fortune 50 and start-up organizations where he amassed expertise in the pharmaceutical, medical device, health plan, hospital and ancillary services, and digital health technology sectors.  

Daryl has a Bachelor of Arts in marketing from Louisiana Tech University.

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Fascinated with solving complex business problems, Jared was drawn to an eCommerce revenue cycle management startup at the beginning of his career. 

Later, on Walmart's eCommerce team, he managed merchandising P&Ls within health and wellness. He sought out new business ventures for the category and as the directed spend program grew, Jared played an integral role in platform requirements, product strategy and day-to-day operations. During that time, he garnered strong relationships with healthcare payers and developed innovative ways to service their needs through fintech solutions.

Jared has a Bachelor of Science business administration and entrepreneurship from Washington University in St. Louis.  

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Chris is an experienced technology executive with extensive experience as a CTO in both healthcare and fintech industries.

His technical accomplishments include technology stack modernization, architecting solutions to position organizations for future growth while leading teams focused on high-priority, high-impact projects. He built and led teams at Rally Health, Aurora Investment Management and Backstop Solutions Group.

He is a summa cum laude graduate of Bradley University and a National Merit Scholar.   

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In her passionate pursuit of developing consumer-centric innovation to health care, Liz has the past decade leveraging omnichannel retail experiences to bridge a pervasive gap in whole-health management.

Her vision of what the healthcare industry can become is rooted in the belief that every consumer deserves access to care and resources to manage their health and wellbeing. Along with the multi-billion dollar health plan portfolio she managed at Walmart, Liz was the go-to thought leader in both pharmacy payment models and Medicare population management.

Her reputation is that of a staunch consumer advocate with a knack for working closely with health plans to solve complex business challenges.

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Dan’s engineering career has been anything but ordinary. He has extensive experience with backend software development, infrastructure, operations and site reliability.

Dan started his career working on open-source Linux distributions, expanding his expertise into web development, before starting his own freelance software development firm. Dan co-founded Data Everywhere, a platform utilizing APIs to allow users to share data between spreadsheets. He also maintained and revamped the infrastructure to support AWS-based applications at Rally Health, led the site reliability team at Kenna Security and led various backend development and DevOps teams at other stops in his career.

Dan has a Bachelor of Science in computer science from the University of Notre Dame.

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Matt is a systems thinker with an engineering background. He applies that mindset to organizational leadership to convert ideas into results.

He began his career in consulting for Emmis Interactive and Sogeti USA where he worked with ASP.net, SQL and AJAX. Most recently Matt served as director of engineering at Rally Health. He formed and chaired the Live Site Champions community of practice, founded the quarterly technology capability plan to manage life cycles and transformed error prone infrastructure to 99.99% uptime. Matt often says, "Ideas are easy, results are hard work."

He has a Bachelor of Science in engineering from Purdue.   

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Sarah’s career is rooted in developing creative marketing strategies to drive sustainable growth.

She started her career at Raymond James, supporting the investment banking team with marketing and PR materials following its European and UK expansion. While in business school, Sarah established a nonprofit organization to bridge the gap between the university and women within the surrounding community, growing the organization from two members to over 50 in a six-month period. She has also held positions at Regions Bank and Walmart. Sarah thrives in a fast-paced world filled with innovative businesses and out-of-the-box thinkers, so it’s no surprise she landed at Soda Health.

She has a Bachelor of Science in business and journalism and MBA from the University of Alabama.  

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Geena is an experienced and self-starting technical project lead with a strong product background.

She has a passion for creating customer-centric experiences, that she brings from her experience at Daily Harvest and Rally Health. At Rally Health, she oversaw the initial launch of UnitedHealth’s medication pricing and purchasing tool, and oversaw post-launch roadmap development. Prior to Rally Health, Geena managed full scope client projects at Doejo and supported projects at Backstop Solutions Group.

Geena has a Bachelor of Arts from Columbia College Chicago.  

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Robby Knight 

Co-Founder, CEO

Daryl Risinger 

Co-Founder, President, Chief Growth Officer

Jared Dauman

Co-Founder, Head of Operations

Chris Brown 

Co-Founder, Chief Technology Officer

Liz Baker

VP of Customer Development

Dan McGee 

Senior Engineering Architect

Matt Miner 

Senior Engineering Manager

Sarah Rumfelt 

Customer Success Manager 

Geena Sondy

Principal Product Manager

Our Investors

Soda Health is at a unique intersection of healthcare technology, fintech and retail. Our investors are the ideal partners for our journey.

August 19, 2021

Soda Health Launches, Bringing New Technology for Health Care Payments

Soda Health, a new company aiming to better align and personalize supplemental benefits with an individual’s health status and outcomes, officially launched today.  Lightspeed Venture Partners and Define Ventures recently co-led a $6 million seed funding round, including investment from Qiming Venture Partners USA.

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July 29, 2021

Watch: A Conversation on Social Determinants of Health

Things like housing, education, food insecurity and transplant, transportation and access to care are important. And those social determinants of health and advancing health equity are really integral to building that future sustainable, modern, high performing health system.

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