Soda Health

| ‘SȰ-dah helth |

Soda Health is a healthcare technology company focused on building solutions which eliminate health inequities and create a healthier America. Social Determinants of Health (SDOH) have a major impact on health and wellbeing, as well as the cost of care. Our mission is so important, we found a way to work SDOH into our company name.

View Solutions

We believe in a relentless focus on solutions which address social determinants of health.

Where people live, learn, work and play affects a wide range of health risks and outcomes. Creating health equity begins with addressing each of these basic needs.


We believe personalized relationships foster better health outcomes. 

Health care shouldn’t be transactional.  Sustained engagement occurs when the consumer is presented with something relevant (has high perceived value), timely, and is personalized in a way that creates urgency for action.


Our never-ending quest for expanding and deepening market insights yields better incentives for consumers and better performance for our customers.

We commit to delighting everyone we touch; that begins with an ever-expanding set of insights that creates the next best action for consumers and quantitative ROI for health plans, employers and non-governmental organizations.


Good enough is never good enough. 

We are driven to continuously innovate – in our products, operating model and the experience we provide our customers.  No matter the metric, we won’t relent until we remove the friction between our customers and the resources needed for their beneficiaries to achieve better health.

Who We Are

Our expertise in healthcare, retail and consumer experience provides us with the foundation for creating easy-to-use solutions with an experience which moves beyond transactional relationships to sustained engagement and overall health improvement.

A social worker by trade, Robby has eagerly awaited the opportunity to eliminate health inequities in a broad and meaningful way.

During his eight years at Walmart, his accomplishments include authoring Walmart's health incentive and payments strategy, leading M&A activities across consumer health and integrating the latest in artificial intelligence techniques.

Robby has a Bachelor of Social Work, Master of Science in management information systems and MBA from the University of Alabama and a Master of Social Work from Columbia University.  

Read More

Daryl joins Soda Health from Walmart, where he was Chief Growth Officer for Health and Wellness.

A nearly 30 year career in health care has included Fortune 50 and start-up organizations where he amassed expertise in the pharmaceutical, medical device, health plan, hospital and ancillary services, and digital health technology sectors.  

Daryl has a Bachelor of Arts in marketing from Louisiana Tech University.

Read More

Fascinated with solving complex business problems, Jared was drawn to an eCommerce revenue cycle management startup at the beginning of his career. 

Later, on Walmart's eCommerce team, he managed merchandising P&Ls within health and wellness. He sought out new business ventures for the category and as the directed spend program grew, Jared played an integral role in platform requirements, product strategy and day-to-day operations. During that time, he garnered strong relationships with healthcare payers and developed innovative ways to service their needs through fintech solutions.

Jared has a Bachelor of Science business administration and entrepreneurship from Washington University in St. Louis.  

Read More

Chris is an experienced technology executive with extensive experience as a CTO in both healthcare and fintech industries.

His technical accomplishments include technology stack modernization, architecting solutions to position organizations for future growth while leading teams focused on high-priority, high-impact projects. He built and led teams at Rally Health, Aurora Investment Management and Backstop Solutions Group.

He is a summa cum laude graduate of Bradley University and a National Merit Scholar.   

Read More

In her passionate pursuit of developing consumer-centric innovation to health care, Liz has the past decade leveraging omnichannel retail experiences to bridge a pervasive gap in whole-health management.

Her vision of what the healthcare industry can become is rooted in the belief that every consumer deserves access to care and resources to manage their health and wellbeing. Along with the multi-billion dollar health plan portfolio she managed at Walmart, Liz was the go-to thought leader in both pharmacy payment models and Medicare population management.

Her reputation is that of a staunch consumer advocate with a knack for working closely with health plans to solve complex business challenges.

Read More

Ariane never backs down from a challenge and brings deep experience in transforming large-scale, bold ideas into scalable, viable strategies and products.

She began her career with Deloitte as a strategy and operations consultant prior to joining Walmart in 2014. During her time with Walmart Ariane served as a productively disruptive leader who delivered many “world firsts” for the world’s largest retailer. In her most recent role as Director of Product Development & Health Plan Partnerships, Ariane supported the financial viability of Walmart’s healthcare business by forging relationships with the country’s largest health plans and translating their challenges into new product offerings such as clinical gaps closure and engagement support, social determinants of health solutions, and innovative insurance products.  

Ariane has a Bachelor of Science in business administration from The George Washington University.

Read More

Ryan is passionate about problem solving and building great software. He is a SWE with experience across a variety of technology, including system architecture, scaling services across multiple frameworks, game development and CI/CD automation.

Prior to Soda Health, Ryan spent over a decade in the healthcare startup space. He joined Spotlite post-graduation to manage the EDI development team to handle reporting. When Rally Health acquired the company, he scaled services to maintain company growth. In his spare time, Ryan builds the infrastructure and multiplayer game engine for his game company, BlackFall.  

Ryan has a Bachelor of Science in computer science from the University of Central Florida.

Read More

Hank is a site reliability guru. His expertise ranges from front line technical support to scaling reliable software systems.

While at InVision he worked on transforming applications into containers, led the adoption to Kubernetes, migrated infrastructure as code via terraform. At Rally Health, lead the effort of building Kubernetes and migrating from Mesos, built out vault for identity-based secrets and encryption while maintaining the systems that authenticated internal applications.

He is knowledgeable about newer container technologies and more traditional Linux systems, AWS and HTTP servers.  

Hank has an Associate of Science from Heartland Community College.  

Read More

Dan’s engineering career has been anything but ordinary. He has extensive experience with backend software development, infrastructure, operations and site reliability.

Dan started his career working on open-source Linux distributions, expanding his expertise into web development, before starting his own freelance software development firm. Dan co-founded Data Everywhere, a platform utilizing APIs to allow users to share data between spreadsheets. He also maintained and revamped the infrastructure to support AWS-based applications at Rally Health, led the site reliability team at Kenna Security and led various backend development and DevOps teams at other stops in his career.

Dan has a Bachelor of Science in computer science from the University of Notre Dame.

Read More

Kevin’s career is centered on writing software to improve the lives of customers. He is no stranger to startups. He was the first employee of the Synap team, where his work included security and vulnerability remediation in addition to writing major features and integrations.

He furthered his security know-how at Kenna Security (recently acquired by Cisco), where he integrated with vulnerability scanners while also addressing performance and scaling concerns. Kevin is a Chicago native and likes writing code to make everyone's platforms better by making them more connected.

Kevin has a Bachelor of Science in computer science from DePaul University.  

Read More

Matt is a systems thinker with an engineering background. He applies that mindset to organizational leadership to convert ideas into results.

He began his career in consulting for Emmis Interactive and Sogeti USA where he worked with, SQL and AJAX. Most recently Matt served as director of engineering at Rally Health. He formed and chaired the Live Site Champions community of practice, founded the quarterly technology capability plan to manage life cycles and transformed error prone infrastructure to 99.99% uptime. Matt often says, "Ideas are easy, results are hard work."

He has a Bachelor of Science in engineering from Purdue.   

Read More

Sarah’s career is rooted in developing creative marketing strategies to drive sustainable growth.

She started her career at Raymond James, supporting the investment banking team with marketing and PR materials following its European and UK expansion. While in business school, Sarah established a nonprofit organization to bridge the gap between the university and women within the surrounding community, growing the organization from two members to over 50 in a six-month period. She has also held positions at Regions Bank and Walmart. Sarah thrives in a fast-paced world filled with innovative businesses and out-of-the-box thinkers, so it’s no surprise she landed at Soda Health.

She has a Bachelor of Science in business and journalism and MBA from the University of Alabama.  

Read More

Geena is an experienced and self-starting technical project lead with a strong product background.

She has a passion for creating customer-centric experiences, that she brings from her experience at Daily Harvest and Rally Health. At Rally Health, she oversaw the initial launch of UnitedHealth’s medication pricing and purchasing tool, and oversaw post-launch roadmap development. Prior to Rally Health, Geena managed full scope client projects at Doejo and supported projects at Backstop Solutions Group.

Geena has a Bachelor of Arts from Columbia College Chicago.  

Read More

Robby Knight 

Co-Founder, CEO

Daryl Risinger 

Co-Founder, President, Chief Growth Officer

Jared Dauman

Co-Founder, Head of Operations

Chris Brown 

Co-Founder, Chief Technology Officer

Liz Baker

VP of Customer Development

Ariane Grazian

Head of Product Development

Ryan Hall

Principal Engineer

Hank Hollenstain

Principal Engineer

Dan McGee 

Senior Engineering Architect

Kevin McHugh

Senior Software Engineer

Matt Miner 

Senior Engineering Manager

Sarah Rumfelt 

Head of Marketing

Geena Sondy

Principal Product Manager

Our Investors

Soda Health is at a unique intersection of healthcare technology, fintech and retail. Our investors are the ideal partners for our journey.

August 19, 2021

Soda Health Launches, Bringing New Technology for Health Care Payments

Soda Health, a new company aiming to better align and personalize supplemental benefits with an individual’s health status and outcomes, officially launched today.  Lightspeed Venture Partners and Define Ventures recently co-led a $6 million seed funding round, including investment from Qiming Venture Partners USA.

Read More
July 29, 2021

Watch: A Conversation on Social Determinants of Health

Things like housing, education, food insecurity and transplant, transportation and access to care are important. And those social determinants of health and advancing health equity are really integral to building that future sustainable, modern, high performing health system.


Interested in
learning more?